On February 8, over 213 million US adults plan to tune in for… commercials.
With a football game in between.
Advertisers from Pringles to Pepsi, TurboTax to T-Mobile and Rocket Mortgage to Raisin Bran will scramble over one another to grab your eyeballs and sell you their notions, nostrums and noshes.
“It isn’t a Super Bowl without the Scientology ad.”
But one ad—arguably the most anticipated of the year—won’t try to sell you on anything but yourself.
“I love it! This is so true!!!”
“Amazing and thought-provoking.”
“Man, what a powerful message.”
All we know about the 2026 Scientology Super Bowl ad is that, instead of George Clooney, Peyton Manning or the Backstreet Boys, it stars you.
All we know is that it’s an anthem for the indomitable human spirit and the soul of humanity—your spirit and your soul.
And all we know is that it’s the latest in a series of multi-award-winning annual messages that stir the eternal spark within and remind us that life is more than the games we watch, the concessions we smell and the nachos we savor—that there is, instead, a part of you that’s not fleeting like a field goal, but eternal, like freedom itself.
“Beautiful message and so true.”
“Really inspiring. I think we’ve all had that feeling that there was something more...”
“In this confusing world, it’s so reassuring to know answers can be found. Thank you!”
As the countdown ticks toward the release of the next video revelation each year—produced entirely in-house at Scientology Media Productions—the anticipation deepens, the expectation tightens its grip.
“It isn’t a Super Bowl without the Scientology ad.”
“These are becoming a Super Bowl staple of mine.”
“Can’t wait for the #Scientology ad!!!”
Nor can the millions of others who have followed the Church’s annual message of hope each year for over a decade.
Under wraps until Super Sunday, the new broadcast message is sure to strike a chord across generations, backgrounds and political divides—transcending preferences in snack foods, soft drinks and cell phone providers.
Why? Because, like its predecessors, it transports each of us beyond the immediate agonies and ecstasies of football games and championship seasons, of wins and losses, of trophies and tears, and reminds us instead of the real meaning of the Game of Life itself—one in which we are each the MVPs of our own championship team, our own star quarterbacks.
How to know when to pass and when to run? How to choose your teammates? And how to coach the game even as you play it? That’s what you learn in Scientology.
But tune in to the ad—and you just might get some ideas.
For now, the field is yours.
Enjoy the game.
